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Mary Grace Scully's avatar

I really enjoyed reading this!! Would be curious for you to try out Locker. ~full disclosure~ I lead marketing, but I genuinely think our model solves a lot of the concerns you’ve voiced about selling to friends and profiting from it. We give equal commission to the seller and the buyer. This rev share incentivizes consumers to support the person who influencers them - which you’ll see become more of a problem as influencer programs expand to Australia, and anyone & everyone can start making commissionable links. Because then, slowly the through creeps in of “well why can’t I just buy her rec through my own link and make the money myself?” We try to avoid that altogether by democratizing it as equal incentives for both parties. Sadly our actual affiliate rewards are currently only for US shoppers, but we will be expanding to AU soon as well :)

Vanessa Evans's avatar

Love this article! 🤭 Links do create that eek moment, and for me it is because I feel like I'm being pitched yet again from someone who likely isn't even using the item. You're right that it's trust and hard to build online only.